A little shake ....... and bake

For those that are extremely confused right now, I went and saw Talladega Nights: The Ballad of Ricky Bobby last night. It was hilarious. If you are a Will Ferrell fan, and enjoyed his other movies such as Anchorman, then you will like this one. Despite what some had said, it actually does have a plot to it. Although it doesn't have a very complicated plot, there is one to follow. I really thought the funniest part of the movie was the company ads in the movie. NASCAR is known for the endorsement ads on their cars and uniforms, and it seems as though Talladega Nights was trying to pick fun at that aspect. Everywhere you looked in the movie, there was an ad placement. There were so many ad placements that there was actually a commercial in the middle of the movie. I don't think I have ever actually seen a commercial in the middle of the movie. They showed some clips of commercials that Ricky Bobby made during the movie, but this was an actual commercial that you would have seen on tv. It just makes you wonder how much these companies actually paid to have their products placed into the movie. So, I researched this and found something very interesting. The three companies with the most air time in the movie, which happens to be the three sponsors on the main characters cars, Wonder Bread, Old Spice, and Perrier, were not required to pay integration fees for the movie. Both Ferrell and Adam McKay, who directed the film, felt that they needed the cooperation of the companies to pull the film off. So instead of asking for a fee, they asked that the companies to help promote the film. Wonder Bread has done in-store promotions for the movie and Old Spice spent $2.3 million in running ads for the film. Interesting enough is that Perrier did not help promote the film at all. If you want to read more about this unprecedented product integration, click here. Hopefully, tomorrow, I will be able to bring you some pictures of my new crib.